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If you have an existing site, or plan to develop one soon, it's important to understand the characteristics that can make or break the effectiveness of your online investment. An unattractive or poorly built site will do more to hurt your business than to help it.

 

Content Is King

There are two important aspects of web content. For simplicity's sake, we'll call them Quantity and Quality.

Quality means that the content should be well written and be free from those embarrassing typos that make visitors wonder if your website really knows what it's talking about. For our purposes, however, it also means that content should be rich in keywords, informative and interesting, so that the visitor feels they've learned something. Such is the power of Quality content.

Quantity, on the other hand, means that your website should be updated regularly with new content added. A visitor may return to an informational article once, or even two or three times, but if your website's content never changes, eventually, there will be no reason for him to return.

 

Responsive Web Design

Responsive web design allows a site’s layout to change as the screen size being used to view that site changes. A wide screen display can receive a site design with multiple columns of content while a small screen can have that same content presented in a single column with text and links that are appropriately sized to be read and used on that smaller display.

Google has long recommended using responsive web design to support different devices and screen sizes, but the search engine took this recommendation a step further last year when they began adding a “Mobile Friendly” label to websites that used this approach when those sites appeared in a search results page on a mobile device.

 

Call To Action

The call to action, or CTA is a key ingredient to any effective website marketing strategy. If you have a website, you need a call to action, there’s no such thing as a successful marketing campaign unless there is a successful CTA. A CTA is meant to entice a website visitor to take a specific action that benefits you. You must pour every creative, compelling and persuasive effort into making your CTA as good as it can possibly be.

Conversions, revenue, business and profit — they all depend on a good call to action. The CTA is so powerful, so important and so foundation to the success of any online marketing initiative that it simply cannot be ignored and it will benefit your business.

 

SEO & Geo Targeting

Investing in organic SEO is more important now than ever before. Your business needs to have an effective SEO strategy in place if you are interested in succeeding in long term online marketing. It remains one of the single most important components of any organization’s branding efforts and online presence. Over the years, Google has shown favoritism toward newer, smaller, more agile companies. People who use Google expect fast reliable results and that means local Geo Targeted results.

SEO is a never-ending process. If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.”  Don’t let your competitors out maneuver you by ignoring this valuable tool for your business.

 

Website Maintenance & Security

Most business owners understand the importance of having a website, but often they simply create a site, launch it, and never look at it again, ignoring website maintenance entirely. If your site isn’t properly maintained, chances are you’re losing valuable clients or customers – and that is going to impact your business’ bottom line.

WordPress is the most popular website platform, powering over 25% of the websites on the internet and it is constantly being updated. It’s important to have properly installed updates as they come out to keep it secure. Failure to do so could make your site unstable and less secure over time.

Prosperity Partner Media uses powerful Managed WordPress Secure Servers. This means improved overall security, priority technical support, compatibility with all kinds of different software, and various enhanced hosting features. In other words, we give you everything you need to create the best and most secure site possible.

 

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