What Is A Mobile Website?
A Mobile Website refers to the use of Internet-connected applications, or browser-based access to the Internet from a mobile device such as a Smartphone or tablet computer connected to a wireless network.
What is Mobile Marketing?
Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. Mobile Marketing is the “New-Age” way to deliver permission-based, targeted, and easy-to-use promotion offers to millions of consumers via their mobile devices.
Why Have A Mobile Website?
Morgan Stanley research estimates that by 2015, the mobile web will be bigger than the desktop web. And the only type of phone you will have access to it is a smartphone. Remember the old Tube TVs? You can’t by one anymore brand new. Soon the regular cell phone will go by the way of dinosaur. That’s a lot of people accessing the Internet via their mobile phone. In fact, daily Internet usage via handheld device jumped from 29% in 2009 to 43% in 2010 and over 50% by the end of 2011. As more and more Smart Phone users are added each day, it’s easy to see the value of having a mobile friendly website.
What Does This Mean?
Years Ago, Advertisers Could Reach Most of America with Just TWO 60 Second TV Commercials, Not anymore … Today, consumers spend MUCH LESS time viewing TV commercials and more time in front of their PC’s and Mobile Devices. As desktop PCs go the way of the dinosaur and are replaced with nimble mobile technology fewer and fewer people will be finding you on a traditional website. If they come across your site and it’s not mobile compliant you almost have a 100% chance they will hit the back button and choose another business that is mobile friendly.
Some Quick Facts To Digest
- More Americans Own Mobile Phones than Computers
- Most Consumers Age 18-34 Now Own Smartphones
- U.S. Mobile Commerce Sales Surged 91.4% in 2011
- By 2014, Mobile Internet Usage is Expected to Exceed Desktop Internet Usage
- More than 50% of all “Local” Searches are Done from a Mobile Device
- Over 350 MILLION People Access Facebook from Their Mobile Devices
- It Takes 90mins for the Average Person to Respond to an Email… But it Takes 90 SECONDS for them to respond to a Text Message
- Our Mobile Devices are the First Thing We Check in the Morning and the Last Thing We Check Before Bed
- Adults Now Spend More Time with Mobile Devices than Print Media Such as Newspapers and Magazines
- 91% of Americans Keep Their Mobile Devices within Arm’s Reach 24/7
- Mobile Coupons Get 10 TIMES the Redemption Rate of Traditional Coupons
- Nearly Half of Generation Y Would rather Lose Their Wallet or Purse Than Their Mobile Device
- The Average Person takes 26hrs to Report a Lost Wallet… But They Report a Lost Phone within 68mins
Okay, enough said, it doesn’t take a rocket scientist to realize a mobile website is the future of Internet marketing. Take a moment to visit www.ProsperityMobile.com to learn more about how mobile marketing and having a mobile website can no longer be ignored and must be embraced. At Prosperity Partner Media we strive to educate our clients while we elevate them to new levels of success.