The Four Elements Every Website Must Have to be Successful
Jump-Start Your Online Marketing Plan With Confidence! Marketing is an issue of confidence. There are two factors at work in a prospects sub-conscious mind when he or she is considering doing business with you: Confidence and Risk. Your web sites job is to raise confidence and lower risk. In order to successfully do that, your website must posses the following four key elements listed below. The most important thing people want to know about your business is how it is different from your competitors in ways that are meaningful to your clients. Or, put another way “why you vs. the guy or gal on the next web search?”
- Visually appealing web design and graphics – If your site does have good content and search engine ranking but looks amateurish it will cause your prospects to say to themselves if their site looks this bad their products are probably not much different.
- Affordable & Easy To Expand – save hundreds even thousands of dollars per year and expand your site with over 20 specialty Pages to highlight your revenue producing products or services. You can also save by making real time changes and updates to your site at no additional cost.
- Content Is King – Every business has what we call an inner reality and outer perception. Your inner reality is what makes your company valuable to the marketplace. Your outer perception is how the buying public views your business. Think about most companies you know, do the two match up? 90% of the time the answer is no! Why? Because, those two vital components of your business are not being properly communicated to the world through meaningful content. Most companies throw a brochure up online or some boring, terribly predictable jumbled up sales pitch that makes most professionals want to hurl. You have access to use our business evaluation form as part of this program on the home page to develop powerful content for your business. This is valuable for both online marketing and off. When you are done reading this page visit Getting Started and get started answering the questions that every company new or old should ask itself in order to develop believable and compelling marketing content. Then as we build your new design we will implement it into your new site for review and revision at no extra cost!
- A Search Engine Submission & Indexing Strategy – After you have achieved the first three elements it is important to have a strategy to get your site found. So in conjunction to all of the things we recommend to promote your website and your business offline like including it on all print media, business cards etc here are some of the other things we offer as part of the program. We submit your site monthly to all the major search engines and over 1,000 others who are still developing their algorithms. Search engines which allow your site to be found by your prospects on Google, MSN & Yahoo just to name a few. Over 90% of the battle is won and lost on these three major search engines alone.
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Note: Most business owners have yet to experience the tangible results a website can provide when all these elements are in place. Marketing is about lowering people’s risk of doing business with you and your company. It doesn’t get any more low risk than when someone can access information about your company on their terms not yours!