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Posts By: Shane McKenna
Video content has superpowers!!! As a branding tool, as an education tool, as a communication tool … video has a lot of advantages compared to other content marketing forms and it’s time to start using it for your business.
Video as The Ultimate Communication Medium
It’s well-known fact that a picture is worth a thousand words. But the value of video is estimated to be worth more than 60 photos. Though photos have the ability to capture the moment, they don’t capture the movement. Video does all that, and with all its powerful effect it can shift us in time and space. The other benefit of video compared to the picture is the existence of the sound. The voice can reveal you a lot more than just simple words one is producing. It can convey emotion, the level of excitement speaker is experiencing, its inner state of being.
Video Has A Huge Impact On Search Engine Optimization
Video is the one of the most popular content formats on the Internet. ReelSEO stats show that people are 41% more likely to open a video link than the plain-text counterpart. Google delivers search results that are relevant and popular. The popularity and the importance of video content are reviled by the fact that Google and the other search engines are displaying videos on the first page of results. All these search engines are trying to keep in touch with their consumer’s wishes, and the latest trends, so what more proof do we need of the importance of video content in the digital market.
Making a successful Video SEO Strategy is about attracting visitors with your video and making them stay on your website, and converting them into your regular visitors. It’s important to know what to keep in mind if you want your video content to drive more search traffic to your website.
People are 41% more likely to open a #video link than the plain-text counterpart
Video Represents A Mix Of Different Elements
A professionally produced video accounts for a number of elements which makes it so effective type of content form: the outline, the script, the recording of images, the audio track and graphic and textual elements. Though producing all of these elements may take a lot of effort, the investment could pay off, and you will eventually get a lot more than a simple video. Video content represents a powerful mixture of all kind of content, and all of those can effect on human behavior individually and combined.
Video Content Provides Immediacy and Emotional Connection
Video creates immediacy and emotional connection. When we speak about the term immediacy regarding video content we speak about the power that lies behind Reality Programming. The popularity of various forms of live and fact-based TV, news, sports, talk shows, and reality television shows like documentaries cooking shows is only increasing. The scientific explanation for this is that the brain finds them more trustworthy. Videos with a sense of immediacy enhance factual believability and urgency. Video also affect emotions. The power of video to drive an emotional response is especially used in Cinematography. That is why movies and dramatic series are so popular.
The fifth great power of video is that it creates more memorable impression compare to the other types of content. The explanation lays in the fact that most videos combine three learning modalities: Visual, Auditory, and Kinesthetic. The visual aspect of video content combines charts, diagrams, animation and other graphic elements which can help you describe your idea. As for Kinesthetic modality, its influence can be seen in the cinematic video, as it successfully engages viewers, and makes them react as well. Viewers respond just by seeing the faces of other human beings, in this case, the actors. Those three factors mixed together make your video very powerful and memorable tool.
Video Provides Interactivity
Video content provides plenty opportunities for interactivity. For example, using what YouTube calls annotations and cards, you can drive users to another web page on your site, promote another piece of content, or send them to your social media channels. Some playlists can guide viewers to the next video you want them to consume which can serve you as a great marketing tool. A similar option is widget option, which takes in a user created a playlist and displays them in a different manner. There are some technologies when viewers are allowed to view a portion of the video and then must enter an e-mail address in order to watch the whole video. That gives you the chance to get more info about you user and afterwards send them more of your promotional material.
Linearity goes for the necessity to consume video continuously to understand the meaning of the content. You must watch the content till the end. It’s not enough to watch the whole video to find out the meaning, the viewer needs to pay a full attention to it. That is how you build a deeper connection with your potential customers. Besides building a stronger connection with your customers, linearity can improve SEO on your web page. Google tracks the time users spend on a web page. This metric, called “dwell time,” is a signal to Google of how interesting that page is to visitors. The metric, called “dwell time,” shows Google if the page is interesting for the viewer. Longer dwell time equals higher ranking of your web page. As viewing a video content on a website takes time, video has the ability to keep viewers stay longer on the page.
Once you have decided to tailor your video content make sure all the video content superpowers are being used properly, and you will make your viewers stay longer on your website, and make them come back for more.
Research and data courtesy of: www.brid.tv
If you have an existing site, or plan to develop one soon, it’s important to understand the characteristics that can make or break the effectiveness of your online investment. An unattractive or poorly built site will do more to hurt your business than to help it.
Content Is King
There are two important aspects of web content. For simplicity’s sake, we’ll call them Quantity and Quality.
Quality means that the content should be well written and be free from those embarrassing typos that make visitors wonder if your website really knows what it’s talking about. For our purposes, however, it also means that content should be rich in keywords, informative and interesting, so that the visitor feels they’ve learned something. Such is the power of Quality content.
Quantity, on the other hand, means that your website should be updated regularly with new content added. A visitor may return to an informational article once, or even two or three times, but if your website’s content never changes, eventually, there will be no reason for him to return.
Responsive Web Design
Responsive web design allows a site’s layout to change as the screen size being used to view that site changes. A wide screen display can receive a site design with multiple columns of content while a small screen can have that same content presented in a single column with text and links that are appropriately sized to be read and used on that smaller display.
Google has long recommended using responsive web design to support different devices and screen sizes, but the search engine took this recommendation a step further last year when they began adding a “Mobile Friendly” label to websites that used this approach when those sites appeared in a search results page on a mobile device.
Call To Action
The call to action, or CTA is a key ingredient to any effective website marketing strategy. If you have a website, you need a call to action, there’s no such thing as a successful marketing campaign unless there is a successful CTA. A CTA is meant to entice a website visitor to take a specific action that benefits you. You must pour every creative, compelling and persuasive effort into making your CTA as good as it can possibly be.
Conversions, revenue, business and profit — they all depend on a good call to action. The CTA is so powerful, so important and so foundation to the success of any online marketing initiative that it simply cannot be ignored and it will benefit your business.
SEO & Geo Targeting
Investing in organic SEO is more important now than ever before. Your business needs to have an effective SEO strategy in place if you are interested in succeeding in long term online marketing. It remains one of the single most important components of any organization’s branding efforts and online presence. Over the years, Google has shown favoritism toward newer, smaller, more agile companies. People who use Google expect fast reliable results and that means local Geo Targeted results.
SEO is a never-ending process. If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.” Don’t let your competitors out maneuver you by ignoring this valuable tool for your business.
Website Maintenance & Security
Most business owners understand the importance of having a website, but often they simply create a site, launch it, and never look at it again, ignoring website maintenance entirely. If your site isn’t properly maintained, chances are you’re losing valuable clients or customers – and that is going to impact your business’ bottom line.
WordPress is the most popular website platform, powering over 25% of the websites on the internet and it is constantly being updated. It’s important to have properly installed updates as they come out to keep it secure. Failure to do so could make your site unstable and less secure over time.
Prosperity Partner Media uses powerful Managed WordPress Secure Servers. This means improved overall security, priority technical support, compatibility with all kinds of different software, and various enhanced hosting features. In other words, we give you everything you need to create the best and most secure site possible.
When running a business, there are a million things to plan, schedule, and worry about. Under such a constant time crunch, you may be tempted to put off things like “building a website” until you are more established. Don’t even think about it!
Why your website is so important? There are numerous reasons you should never try to run your business without investing in a website. Here are just a few:
- Cost Effectiveness
- Time Savings
- 24/7 Accessibility
Your website is usually a point of first contact for your customers, and it is an opportunity to make a great first impression. A well-designed website assures your customers that you are not some sketchy operation. It indicates that you are an established business that has invested the time and money to create a (hopefully) permanent online presence.
Without a website, you’re not an option in the marketplace
Credibility, visibility, convenience and leads are a few of the benefits of having a business website. Without a website, your business has limited control over its online presence and you must rely on third parties to correctly provide limited information.
Even though web design and digital marketing seem like two disparate areas, they work inextricably together. Your website is one of the most important, if not the most important, digital marketing assets that you have. Think about it—what more clearly communicates to your customers who you are, what you do, and who you serve than your website?
Your most vital marketing asset
A website is your biggest marketing asset and your number one sales person. Smart businesses recognize this and know they need a vital marketing asset and an effective sales tool online. An easy to use, fast and effective website isn’t just a nice to have, it’s a must have. Your customers expect it. Every day your website isn’t up to scratch more money goes to your competitors who are getting it right.
Mobile-first for a mobile generation
Having a great-looking website isn’t enough – it needs to be user-friendly, engaging and be designed to encourage inquiries. Mobile Responsive design is by far the preferable approach to cross platform performance and has multiple advantages over other websites. Learn more about Mobile Responsive Design!
Email Marketing Is a proven customer creation and retention tool. This is precisely why every smart business in the world has an email list.
Email is one of the quickest ways to contact customers, so it’s important that your business use this channel to push information that’s relevant for customers. An email list is a list of names and email addresses of people who gave you permission to send them updates and promotions from your business via email. Because these subscribers joined your email list from your website and verified their identity by clicking on a link (double-optin). They are extremely interested in what you have to offer.
According to Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in USA. People read email in the privacy of their inbox. The message is not on a public timeline or newsfeed. They can ask you questions directly in private with confidence. This helps build trust and connection.
Many businesses think Email marketing is dead
Don’t make the mistake of thinking that email marketing is useless and that everyone deletes bulk email and never looks at it. If the people on your mailing list are genuinely interested in your products or are your previous customers, then your emails have a much higher opening rate; compared to sending your emails to complete strangers. But why is it so important to collect emails anyway?
Email gives your business a creative outlet to prove that you understand a prospect’s problem, that you can provide a solution and can do well. Email is the most scalable way to make sales with new customers and build deeper relationship with existing customers.
When you build an email list it’s yours
You don’t have to worry about a third party changing the rules on you. For contrast, a free service like Facebook can decide to decrease the reach you had with your fans to encourage businesses to pay for ads, but you don’t have these types of restrictions when someone has given you permission to send them useful emails. You do not own Facebook, Twitter, or Google. Your marketing efforts can go to waste when these platforms change their policies. On the other hand, you own your email list, and it is not influenced by decisions of other businesses.
What can I do with Email Marketing?
There are many approaches to take as to what kind of information you want to send to your email database of identities. It could focus on articles with useful information, seasonal special offers, company news and upcoming events, DIY Tips, curiosa, straight up hard sales text, or combinations therein. Whatever you choose it should be interesting and useful/helpful.
Some are still hesitant to ask customers for their email contact information. Viewing it as an unnecessary time-spend, they opt out of gathering this form of contact. But our research shows outbound email hosts a range of benefits that don’t exist in other channels. It is certainly worthwhile for organizations to take that couple of moments and collect email addresses from customers.