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When running a business, there are a million things to plan, schedule, and worry about. Under such a constant time crunch, you may be tempted to put off things like “building a website” until you are more established. Don’t even think about it!
Why your website is so important? There are numerous reasons you should never try to run your business without investing in a website. Here are just a few:
- Cost Effectiveness
- Time Savings
- 24/7 Accessibility
Your website is usually a point of first contact for your customers, and it is an opportunity to make a great first impression. A well-designed website assures your customers that you are not some sketchy operation. It indicates that you are an established business that has invested the time and money to create a (hopefully) permanent online presence.
Without a website, you’re not an option in the marketplace
Credibility, visibility, convenience and leads are a few of the benefits of having a business website. Without a website, your business has limited control over its online presence and you must rely on third parties to correctly provide limited information.
Even though web design and digital marketing seem like two disparate areas, they work inextricably together. Your website is one of the most important, if not the most important, digital marketing assets that you have. Think about it—what more clearly communicates to your customers who you are, what you do, and who you serve than your website?
Your most vital marketing asset
A website is your biggest marketing asset and your number one sales person. Smart businesses recognize this and know they need a vital marketing asset and an effective sales tool online. An easy to use, fast and effective website isn’t just a nice to have, it’s a must have. Your customers expect it. Every day your website isn’t up to scratch more money goes to your competitors who are getting it right.
Mobile-first for a mobile generation
Having a great-looking website isn’t enough – it needs to be user-friendly, engaging and be designed to encourage inquiries. Mobile Responsive design is by far the preferable approach to cross platform performance and has multiple advantages over other websites. Learn more about Mobile Responsive Design!